FOOD AND PORN, NOT A BAD IDEA

May 7, 2019 Team Soho Advertising  

Knowing your market is always key to a business. In the case of this sandwich shop, food and sex may well be on the mind of their customers, so why not combine the two to come up with this memorable name. The branding may face a few copyright issues but great idea nonetheless.

Depending on the nature of your business, your name can be the first point of advertising. When our creatives get to planning a production we always look at the option of basing any content around the name of our client’s business to coincide with the reason they chose that name. This can be a compelling strategic story, which at times can play in to a great connection between their brand and their audience, which can be represented beautifully with visual content, and therefore a long lasting marketing strategy. 

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RAYS OF SUNSHINE CHARITY x TOMMY MALLET FOOTWEAR

May 1, 2019 Team Soho Advertising, Creative, Video  

It was an absolute pleasure working with Tommy Mallet and Fredi Hilton on the Rays Of Sunshine Charity & Tommy Mallet Footwear Collaboration to produce this promo content. 

Check out a snippet of it here: https://www.instagram.com/p/BwtlimoHPcX/?utm_source=ig_web_button_native_share

For similar or any other visual content surrounding your brand, advertising and marketing needs, please get in contact with us.

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#SPContentRULE4

April 23, 2019 Team Soho Advertising  

Listen, it never hurts to check in with your inner-creativity just to make sure you’re still on track with your goals every now and then. Just make sure it’s an ‘inner’ conversation and you’re not muttering it out loud on public transport on the way in to the office like me today. 🤦‍♂️ Lol.

Oh, and make sure you leave a voice note for every idea you come up with, no matter how small! #SPContentRULE4

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IS LOSING MEME’S TO ARTICLE 13 REALLY THAT BIG A DEAL?

April 5, 2019 Team Soho Advertising  

Whats with the law makers and Article 13? If you’ve been hiding under a rock, the long and short of it is that the European Union has written up a directive on copyright in the digital single market that is designed to limit how copyrighted content is shared on online platforms.

Arguably the most interesting part is Article 13, which requires online platforms to either filter or completely remove material from their sites, otherwise they will be held liable. Er…one little problem though, they haven’t quite sorted out how these platforms are expected to identify and remove this content.

So which platforms will this affect? Well the wording near the end of Article13 gives an insight in to which platforms will need to create or employ special filters to remedy copyright infringement:

1. The platform has been available for fewer than three years

2. The platform has an annual turnover below €10 million

3. The platform had fewer than five million unique monthly visitors

Well, that’s a hell of a lot of platforms then! But will the fun loving meme be affected as a result? This isn’t certain, as memes are for the most part based around copyrighted images. Up and coming independent content makers will surely suffer from this though as they build their platforms.

Will it be such a big deal though if memes are affected? Hell yeah, they’re just too funny in modern day society where bitesize content rules! So leave them the **** alone!

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WHICH DO YOU PREFER?

March 19, 2019 Team Soho Advertising  

Arguably one is no more important than the other. But for you, one is certainly more fun to be a part of, no?

Those that work on the implementation of any great idea surely must win the argument that they are the real brains in an agency, as they’re the ones who brought the idea to life so to speak.

Then there are those who sit in a mythical chair all day throwing a ping pong against the wall with the hardest Spotify hip hop playlist pumping out the office speakers, waiting for that, “oh shit, I’ve got it!” moment. They will agree that their task is the true gem.

What if you’re tasked to do both though? Hmmm.

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WHEN THE COMPETITION ADVERTISES IN YOUR SPACE

February 28, 2019 Team Soho Advertising  

In a galaxy far, far away…not really, more like Kings Cross. 

Now, there are liberties, then there are just straight violations. This has got to be skating the line between the two, akin to the rebel forces fighting the empire; okay major exaggeration. But on travelling to work today, I did see a Santander docking station playing home to two of their competitors in the war of London’s cycle hire schemes.

Both Lime-E and Mobike had one of their cycles parked up in the Santander spaces. These two brands of cycle hire are dockless and users are required to drop them off to anywhere that is ‘safe’ and not a disruption to the public. I guess the two users thought this was an appropriate place. 

As I took the snap another user was approaching to pick up the Lime-E cycle. My thoughts immediately went to picturing Adidas merchandise in and amongst the display on a mannequin in Nike’s flagship Oxford Circus store. In urban terms, that would be a violation. 🤦‍♂️😄

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CREATIVES RUBBING SHOULDERS

February 6, 2019 Team Soho Advertising, Creative  

What happens when you get a bunch of talented creatives in a room sharing and critiquing ideas? Hopefully content worth millions, lol. This was the case last night (this week) as a few of our creatives went to Meet The Commissioners at the offices of M&C Saatchi in Golden Square, London.

The event was hosted by Shiny Awards and Directors Notes and it had a few of the creative industry’s hottest emerging talents in attendance. The panel from a diverse background gave out valuable expertise to some of the creators of submitted entries of work, whilst those in attendance listened in whilst sipping on their beer and eating pizza and chicken bites laid out.

On the panel there was Estella Alvares and Gareth Williams, who are the Senior Film Producer and Producer/Director respectively at M&C Saatchi; Leah Joyce, Head of Music at Academy Films; MarBelle, founder of Directors Notes and Sarah Bolshi, Co-Director and video commissioner of iconic indie record label, Sunday Best. Each one critiqued three up-and-coming directors that showcased their work in front of the audience, as well as giving sound advice on what a lot of the big wigs at brands are looking for from creatives.

In all it was a fantastic evening of networking and sharing creative ideas, we certainly look forward to working with some of the up-and-coming creatives that approached us, as well as collaborating with other agencies on projects.

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Is A Monthly Challenge A Great Advertising Opportunity? IS A MONTHLY CHALLENGE

February 1, 2019 Team Soho Advertising  

New month, new personal ‘challenge.’

After the splurge of food and alcohol over Christmas, but mainly alcohol, many partook in ‘Dry January,’ which was a complete month of abstinence from alcoholic drinks. This ties in neatly with everyone’s desire to get healthy and get in the gym. Its also a great 4-week campaign for health conscience brands and content makers, not so good for the beverage industry. So as today is the first day of Feb, the next challenge has been rolled out, ‘Fizz Free Feb,’ which is tailored at cutting out fizzy drinks. Now I have never heard of this one before but it seems to have some form of government backing and aimed at parents and in particular their kids.

So once this is over, where do we go for the remaining months of the year? Money Saving March?  Anti-Social Media May? Organic October?

What is obvious is that with the right marketing behind one of these monthly challenges, a brand  can really ignite something that can be spun annually to a mass market, raising the brands profile and generating some good income in the process. Tie it in with a long-term campaign or roll out of a new product over that particular month, whilst keeping it close to social media and the demographic of 16 to 40-year-olds, and you will definitely increase the chance of click and repeat on any visual assets as well as high engagement.

Is this the new cool advertising opportunity? It seems like it may well be.

So brands, pick a month, instruct your agency to come up with a challenge and watch your market share grow. All you creatives just remember to credit us as the source for sparking the idea to pursue your inspired challenge please, *cough cough* 🙂

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FACEBOOK MERGING WHATSAPP, INSTAGRAM AND MESSENGER

January 25, 2019 Team Soho Advertising  

With the news that Facebook is to merge its Messenger with arguably two of the other most popular social media platforms messaging services, we ask ourselves, is this good for content providers and brands?

The move is set to make communication between the three messaging systems that Facebook own easier and fluid. Obviously the security risk may pose as a real problem as WhatsApp messages are encrypted from end-to-end, whilst Instagram doesn’t offer anything and Facebook offers the feature if you turn on ‘secret conversation.’ So what happens if an Instagram user messages a WhatsApp user and vice versa?  That aside, the real intrigue we believe is how this can help monetize WhatsApp, as has been documented that Facebook have had a hard time earning revenue off of its 1.5 billion users, due in part to the end-to-end encryption.

The key to all of this is data, and the collection of data for insight for the all important Ad analytics and revenue. With the impeding merge of these three services, does this mean content makers and brands will have to shift their marketing strategies?

I guess we’ll have to wait and see.

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