CULTURAL RATINGS

September 5, 2018 Team Soho Advertising, Influencer, Music, New Trends, Urban  

In to its fourth year now, the Rated Awards is arguably the most influential urban award ceremony when it comes to honouring those creating the current sound of youth radio and things of the urban culture. 

At least 70% of the music being churned out now on mainstream radio stations like BBC 1Xtra and Capital Xtra are from artists who won big last night. A lot of these artists are becoming faces of national campaigns for brands like Adidas and Nike, with their music being synced with adverts and TV programmes like Sky Sports live football matches.

As the urban scene continues to grow and the music continues to get popular with a mainstream audience, there’s no better time like now to align your brands with these popular artist.  As we work with many of them and are specialised in urban activation, why don’t you get in touch to see how your brand can benefit.

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THE FUTURE OF INFLUENCING

June 8, 2018 Team Soho Advertising, Creative, Fashion, Influencer, New Trends  

Influencers are still a new concept for most traditional brands as part of a campaign. A big name movie star or sporting legend normally gets banded about in creative meetings, or indeed by the brand themselves. Trying to pitch reality TV stars is still not fully appreciated by some bigger brands, though becoming a little more popular as the influencing power they possess grows. 

So how easy do you think it is to convince a brand to use an influencer who’s made their name solely on one of the social media platforms? What if we said the influencer wasn’t even human, but an Artificial Intelligent, or AI, influencer? Would you be convinced?

Meet Miquela Sousa, aka Lil Miquela, a 19-year-old singer (yes she has songs on iTunes), ‘It girl’ and social media influencer from California, with 1.3 million followers on Instagram (@lilmiquela). Sporting a space bun hairstyle with a micro fringe and doused with pretty freckles, she wears clothes by the likes of big clothing brands like Supreme and Chanel. Even the likes of Prada invited her to take over its Instagram account during one of its Milan shows and she has appeared on the cover of magazines such as Wonderland and V Magazine. 

Miquela frequently posts across her Twitter, Facebook and Tumblr accounts, and Time magazine named her as one of 2018’s 25 most influential people on the internet and she doesn’t even exist. Miquela is a CGI creation who lives in a virtual universe, which resembles our own world. Miquela isn’t the only one though, she’s at the forefront of a new wave of AI influencers.

She was created by LA start-up, Brud, in 2016 with many followers not even reading that she wasn’t real, but her capacity to rake in the cash via endorsement deals and brand collaborations is vast, even better than some household Hollywood stars and musicians.

With this power pull continuing, coupled with the ability to fully control the influencer for brand alignment and suitability, just how far can this go? I guess the real question may be, how far is the consuming public willing to be dictated to by a CGI/AI creation?

Suddenly all the futuristic movies of old don’t seem so, well, futuristic. The future of influencing lives now, in our present. How soon will you be willing to include an AI influencer on a future campaign?

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MY SUPER POWER IS…I TEACH TODDLERS TO SWIM

March 20, 2017 Team Soho Advertising, Creative, Influencer, Video  

Teaching children to swim, like most things, is not always easy the older they get. Teaching them from just after they are able to walk comfortably though is the best time to get them in to this fun activity, and supply them with a practical skill for life.

Like most parents, time, patience, or indeed the aqua gene may not be present in teaching their little ones how to survive in the water; but on their final stop-off to discover Britain’s #familysuperpowers, Pete and Emily have discovered a class in Stratford-Upon-Avon and two instructors that have Npower’s #familysuperpower.

In small groups, Splash Paddle Swim teach toddlers the life saving art of how to swim and survive in water with the help of their parents by their side. 

The instructors welcomed Pete and Emily to take a dip with the class, and discover how their super power is being administered.

Take a look at the dip… erm, we mean clip, in our ‘WORK’ section. 

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MY SUPER POWER IS… I TEACH BABIES TO SLEEP

March 13, 2017 Team Soho Advertising, Creative, Influencer, Video  1

If you are a parent you’ll know just how difficult it is to get your baby to sleep. But imagine you had the Super Power to have your baby fall asleep, how handy would that be? 

Well, this is the #familysuperpower of a baby photographer that puts newborns into a deep sleep then takes their pictures in Yarhampton, Worcestershire.

On the third stop off to discover Britain’s #familysuperpowers for Npower, Pete and Emily were being taught the secrets of getting babies to fall asleep at will. As they discovered, this is a lot harder than they thought, and truly a super power.

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MY SUPER POWER IS… I TEACH BABIES TO DANCE

March 8, 2017 Team Soho Advertising, Creative, Influencer, Video  1

The second stop on Npower’s campaign to discover Britain’s #familysuperpowers has brought Pete and Emily to Harrow, and a baby sling dance class. The class is designed to develop the babies movement by dancing in sync with their parents.

With the babies safely strapped to their mothers by way of a front facing sling, the class began and the mothers went in to high-octane dance mode, cutting some serious shapes. The babies were enjoying themselves too, getting in to the ‘sling’ of things just as much as the mothers.

Pete and Emily joined in to see just how difficult the class is with some nifty steps of their own, as well as a baby strapped to them. Our cameramen were spotted gyrating a few times too; do I sense competition at this years Soho Pixel rooftop summer party?

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MY SUPER POWER IS… I TEACH BABIES TO SIGN

February 24, 2017 Team Soho Advertising, Creative, Influencer, Video, WordPress  

As part of the second phase of Npower’s ‘Super Powers’ campaign and following on from the advert we filmed for them last month, Pete and Emily Will travel the UK to discover what ‘Super Powers’ other individuals and families have.

The first stop on the #familysuperpowers campaign began in Meopham, Kent at a baby signing class with the classes teacher displaying her unique ‘Super Power,’ teaching babies how to communicate before they can speak by signing.

We captured the footage as a fly-on-the-wall style piece with Pete’s humour adding a fun feel to the short clip as himself and Emily got involved. 

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OOH DANONE

February 20, 2017 Team Soho Advertising, Creative, Influencer, Online, OOH, Video  1

Our creatives were called upon again as Soho Pixels completed filming on an advertorial for Danone and their Oykos Greek-style yoghurt.

 We were commissioned to produce a fun piece as part of their Oykos Escapes competition. The advertorial featured Peter Andre and the setting was designed to mimic a Greek Island.

We used a lovely contemporary designed property with an outdoor infinity pool and landscaped grounds to capture the belief of being in Greece. Fortunately the sun came out to play and really added to the colour temperature we were going for, in addition to the 4K HMI lights.

 The brief from Danone was a tongue-in-cheek, elegant, flirtatious and visually rich piece, all whilst showcasing their yoghurt, the real star of the advertorial. To make sure this was all captured we used a stunning female actress, three male hunks and a bit of CGI.

 The shoot was all day with some 20+ crew working tirelessly to pull off a beautiful visual piece we think. Check it out in our ‘WORK.’

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MORE SUPER POWERS FROM NPOWER

January 18, 2017 Team Soho Advertising, Content Marketing, Creative, Influencer, Online, Video  

Having been commissioned on the Super Powers campaign last year for Npower, Soho Pixels began the second phase, #familysuperpowers, with another fun commercial, teaming up again with Peter Andre.

Npower were very clear on what they needed from the video: it needs to be fun, have a flowing narrative and continue the Super Power theme from the last commercial we filmed. Well, time to unleash the creatives; let’s get to work.

The shoot itself took a day, with post-production another four days of CGI, editing, music composition, sound design and colour grading added so that delivery to Npower was on time and within the week for their marketing team to begin distributing the asset as part of the #familysuperpowers campaign.

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