OOH DANONE

February 20, 2017 Team Soho Advertising, Creative, Influencer, Online, OOH, Video  1

Our creatives were called upon again as Soho Pixels completed filming on an advertorial for Danone and their Oykos Greek-style yoghurt.

 We were commissioned to produce a fun piece as part of their Oykos Escapes competition. The advertorial featured Peter Andre and the setting was designed to mimic a Greek Island.

We used a lovely contemporary designed property with an outdoor infinity pool and landscaped grounds to capture the belief of being in Greece. Fortunately the sun came out to play and really added to the colour temperature we were going for, in addition to the 4K HMI lights.

 The brief from Danone was a tongue-in-cheek, elegant, flirtatious and visually rich piece, all whilst showcasing their yoghurt, the real star of the advertorial. To make sure this was all captured we used a stunning female actress, three male hunks and a bit of CGI.

 The shoot was all day with some 20+ crew working tirelessly to pull off a beautiful visual piece we think. Check it out in our ‘WORK.’

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MORE SUPER POWERS FROM NPOWER

January 18, 2017 Team Soho Advertising, Content Marketing, Creative, Influencer, Online, Video  

Having been commissioned on the Super Powers campaign last year for Npower, Soho Pixels began the second phase, #familysuperpowers, with another fun commercial, teaming up again with Peter Andre.

Npower were very clear on what they needed from the video: it needs to be fun, have a flowing narrative and continue the Super Power theme from the last commercial we filmed. Well, time to unleash the creatives; let’s get to work.

The shoot itself took a day, with post-production another four days of CGI, editing, music composition, sound design and colour grading added so that delivery to Npower was on time and within the week for their marketing team to begin distributing the asset as part of the #familysuperpowers campaign.

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