WELCOME 2025

January 6, 2025 Team Soho Advertising, Content Marketing, Creative, Design, New Trends, Online, Technology  

Welcome to 2025, where London continues to be a hub of creativity and innovation! As a leading creative agency, Soho Pixels is at the forefront of media evolution. Below, we explore five key trends transforming content creation, photography, branding, and digital marketing this year, with our expert insights on how businesses can leverage these trends to stay ahead.

1. AI-Driven Creativity: Merging Technology with Art

AI tools like generative design and automated editing are revolutionising the creative process. From personalised video content to AI-enhanced photography, brands are using artificial intelligence to produce stunning visuals at scale.

Our Take: While AI enhances efficiency, creativity remains distinctly human. At Soho Pixels, we use AI to complement—not replace—our creative instincts, ensuring every project retains its unique touch.

2. The Rise of Short-Form Video

With platforms like TikTok, YouTube Shorts, and Instagram Reels dominating the digital space, short-form video continues to drive engagement. These bite-sized clips allow brands to connect with audiences in creative, memorable ways.

Our Take: Short-form storytelling is an art. We specialise in crafting videos that capture attention within the first few seconds, balancing entertainment with a strong brand message.

3. Authenticity as the New Luxury

Consumers crave real, unpolished content. Authentic storytelling—using relatable imagery, diverse voices, and candid moments—builds trust and resonates with audiences in a way glossy campaigns often cannot.

Our Take: At Soho Pixels, we embrace authenticity by collaborating with brands to tell genuine stories that reflect their core values. Whether through lifestyle photography or documentary-style videos, we capture the real moments that matter.

4. Sustainability in Visual Branding

As environmental consciousness grows, brands are rethinking how they present themselves visually. From green-focused campaigns to eco-friendly production practices, sustainability is shaping creative decisions.

Our Take: We’re proud to incorporate sustainable practices into our projects, such as using energy-efficient equipment and partnering with eco-conscious vendors. Let’s create beautiful visuals while being kind to the planet.

5. The Power of Immersive Experiences

AR (Augmented Reality) and VR (Virtual Reality) are no longer the future—they’re the now. Brands are leveraging these technologies to create interactive, immersive experiences that captivate audiences and redefine engagement.

Our Take: Soho Pixels is exploring ways to incorporate AR and VR into visual storytelling, from interactive product launches to virtual event coverage. These tools allow us to push creative boundaries and connect with audiences in extraordinary ways.

Staying Ahead in 2025

The media landscape is evolving rapidly, and London is at the heart of these creative shifts. At Soho Pixels, we’re excited to help our clients navigate these trends, ensuring their brands remain fresh, relevant, and impactful.

Want to learn how we can help you stay ahead? Contact us today to explore creative solutions tailored to your brand. Let’s shape the future together!

Read More

OOH DANONE

February 20, 2017 Team Soho Advertising, Creative, Influencer, Online, OOH, Video  1

Our creatives were called upon again as Soho Pixels completed filming on an advertorial for Danone and their Oykos Greek-style yoghurt.

 We were commissioned to produce a fun piece as part of their Oykos Escapes competition. The advertorial featured Peter Andre and the setting was designed to mimic a Greek Island.

We used a lovely contemporary designed property with an outdoor infinity pool and landscaped grounds to capture the belief of being in Greece. Fortunately the sun came out to play and really added to the colour temperature we were going for, in addition to the 4K HMI lights.

 The brief from Danone was a tongue-in-cheek, elegant, flirtatious and visually rich piece, all whilst showcasing their yoghurt, the real star of the advertorial. To make sure this was all captured we used a stunning female actress, three male hunks and a bit of CGI.

 The shoot was all day with some 20+ crew working tirelessly to pull off a beautiful visual piece we think. Check it out in our ‘WORK.’

Read More

MORE SUPER POWERS FROM NPOWER

January 18, 2017 Team Soho Advertising, Content Marketing, Creative, Influencer, Online, Video  

Having been commissioned on the Super Powers campaign last year for Npower, Soho Pixels began the second phase, #familysuperpowers, with another fun commercial, teaming up again with Peter Andre.

Npower were very clear on what they needed from the video: it needs to be fun, have a flowing narrative and continue the Super Power theme from the last commercial we filmed. Well, time to unleash the creatives; let’s get to work.

The shoot itself took a day, with post-production another four days of CGI, editing, music composition, sound design and colour grading added so that delivery to Npower was on time and within the week for their marketing team to begin distributing the asset as part of the #familysuperpowers campaign.

Read More