SPELL BEAUTY
We were very happy to take on another challenge for Spell Beauty to creatively bring their ideas to life. This time we were tasked with creating three upbeat, engaging videos for their social campaign to showcase the Wow Oils as part of a hot oil treatment as well as them being applied to two hairstyles in a fun and engaging way.
Who’s EggcIted?
Easter is upon us and George at Asda has everything you need to make the festivities all it can be for you and your family. Our fun creative shows the Pelo family using them for an Easter Egg Hunt in their back garden. What a fun day this was.
ALL IN ONE PLACE
Whether it’s managing your streaming services, ordering food, or just out on a date night, you can do it ‘All In One Place’ with PayPal. The creative was to showcase how easy it is to juggle your lifestyle seamlessly using PayPal.
Under Her Spell
Spell Beauty commissioned us to create a cool fashion film surrounding the styling of two of their new wigs, set to be released shortly.
THE GIFT GUY
To mark the launch of the new pay-in-3 feature by PayPal, we opted for a creative that could both demonstrate the feature and keep social audiences entertained. Cue Ovie Soko, ‘The Gift Guy’.
Depop x Ovie
Announcing the launch of their partnership during the busy cyber week shopping period, we were happy to collaborate with Ovie & Depop to create this dope online ad. #owncyberweek
THE LADS ARE BACK…WHASSUP!
As the weeks morph in to each other, we have increasingly seen the same creative used by brands and companies. It is either a Zoom/Microsoft Teams conversation or the everyday person talking in to their camera, showing the world what they’ve been doing during the lockdown in their house.
WHAT DO YOU MISS THE MOST FROM YOUR DAILY LIFE?
It has been about 6 weeks of an enforced lockdown here in the UK and we’re really missing life in two thousand and twenty BC. That is 2020 Before Covid.
IS THIS THE BEST STREAMING SERVICE!
Depending on your entertainment preference, age, tech device owned and other factors, that is most likely to be your statement. With the Corona pandemic shutting down the whole world near enough, once the wellbeing of your loved ones is sorted, the essentials for surviving this is food and toilet paper (see last post). Also high up on the survival list is going to be good entertainment for all the first world countries to see through any boredom. With that in mind, which streaming service is the best? May the battle for the remote commence.
CREATING THROUGH CORONA
The markets have crashed, companies have had millions, if not hundreds of millions wiped off their value, and there has been multiple sporting events cancelled due to the pandemic. One of these has been the English Premier league, who on Friday gone cancelled all games until the 4th April after Arsenal’s head coach was diagnosed with the virus. This follows a shutdown from near enough all of the European leagues as well as the leagues in Asia, America and a few in South America. Not only football, other sports have suspended games and events until further notice. Absolutely crazy.
CORONAVIRUS: WHEN A DISEASE SOUNDS LIKE YOUR BRAND NAME
Imagine setting out your strategies for the third and fourth quarter of the financial year and feeling very optimistic, then from nowhere a viral epidemic of global proportions breaks, and it sounds like the name of your brand. What do you do?
HOP OUT THE FYRE AND IN TO THE WATER
Well one man that was willing to do anything to ‘succeed’ for the company he once worked for is Andy King. Remember him? The guy that was literally willing to ‘suck the seed’ out of a customs official in order to get drinking water for the failed Fyre Fest? Well, Andy didn’t have to in the end, they released the water but the Festival had bigger problems as we’ve come to now know.
TOP BOY TO TOP BRANDS
It has been a little over 3 weeks since season 3 of ‘Top Boy’ has been released, and what an impact it has made culturally and socially. Ask most people if they know who Dushane and Sully are, and we’re confident they’ll say they’re characters from ‘Top Boy,’ as everyone and their aunt seemingly has watched it. The gritty urban drama has certainly ventured out further than just to a predominantly black audience this time around, and for good reason.
GREAT IDEA, POORLY EXECUTED?
Whenever campaigns and content in particular are targeted towards the ‘urban’ demographic, brands or institutions can ill afford to make haphazard stereotypes or inauthentic representation of things.
WILL HIDING THE LIKES HURT YOUR BRAND?
You hear the stories constantly of online bullying amongst the teens, with it sometimes creeping in to adult interaction. So this new user option is a design by the tech giants to help curb issues that may lead to mental health and possible social-media addiction.
IS URBAN THE CURRENCY?
With Stormzy recently headlining Glastonbury over the weekend, and a host of other urban acts performing at what is known as a predominantly ‘guitar/rock band’ festival, is urban culture the preferred go to in our society?
FOOD AND PORN, NOT A BAD IDEA
Knowing your market is always key to a business. In the case of this sandwich shop, food and sex may well be on the mind of their customers, so why not combine the two to come up with this memorable name. The branding may face a few copyright issues but great idea nonetheless.
RAYS OF SUNSHINE CHARITY x TOMMY MALLET FOOTWEAR
It was an absolute pleasure working with Tommy Mallet and Fredi Hilton on the Rays Of Sunshine Charity & Tommy Mallet Footwear Collaboration to produce this promo content.
IS LOSING MEME’S TO ARTICLE 13 REALLY THAT BIG A DEAL?
Whats with the law makers and Article 13? If you’ve been hiding under a rock, the long and short of it is that the European Union has written up a directive on copyright in the digital single market that is designed to limit how copyrighted content is shared on online platforms.
WHICH DO YOU PREFER?
Those that work on the implementation of any great idea surely must win the argument that they are the real brains in an agency, as they’re the ones who brought the idea to life so to speak.
SHINE, QUEENS!
Today is the day set aside to salute women. Every other day we hail you too. Shine Queens!
WHEN THE COMPETITION ADVERTISES IN YOUR SPACE
Both Lime-E and Mobike had one of their cycles parked up in the Santander spaces. These two brands of cycle hire are dockless and users are required to drop them off to anywhere that is ‘safe’ and not a disruption to the public. I guess the two users thought this was an appropriate place.
CREATIVES RUBBING SHOULDERS
What happens when you get a bunch of talented creatives in a room sharing and critiquing ideas? Hopefully content worth millions, lol. This was the case last night (this week) as a few of our creatives went to Meet The Commissioners at the offices of M&C Saatchi in Golden Square, London.
Is A Monthly Challenge A Great Advertising Opportunity? IS A MONTHLY CHALLENGE
So once this is over, where do we go for the remaining months of the year? Money Saving March? Anti-Social Media May? Organic October?
FACEBOOK MERGING WHATSAPP, INSTAGRAM AND MESSENGER
The key to all of this is data, and the collection of data for insight for the all important Ad analytics and revenue. With the impeding merge of these three services, does this mean content makers and brands will have to shift their marketing strategies?
2019’s TOP 5 URBAN INFLUENTIAL FACES
As we enter the final month of 2018, we feel it’s the right time to reveal our shout for the top 5 urban faces that will help propel brands or bridge the gap to the lucrative urban market in the UK.
SOMETIMES, REACTIVE CONTENT IS THE BEST
After their recent saga of no chicken in restaurants earlier this year, KFC have very much responded in a variety of OOH campaigns addressing customers directly with issues they have with their brand.
CULTURAL RATINGS
In to its fourth year now, the Rated Awards is arguably the most influential urban award ceremony when it comes to honouring those creating the current sound of youth radio and things of the urban culture.
IT STILL CAME HOME…FOR BRANDED CONTENT!
The eerie silence of commuters on the train this morning after England exited the World Cup was strange. Usually it’s filled with tired souls dragging themselves into Central London unhappy about another day in their 9 to 5, but today it was a different type of silence. Today the silence was infused with a sense of, “we were almost there,” sadness.
WE ARE HAIR JUST FOR YOU
Well we are here, as much as we are hair, for the latest project with beauty brand Easilocks and their campaign with social media influencer Sarah Ashcroft.
THE FUTURE OF INFLUENCING
So how easy do you think it is to convince a brand to use an influencer who’s made their name solely on one of the social media platforms? What if we said the influencer wasn’t even human, but an Artificial Intelligent, or AI, influencer? Would you be convinced?
X,Y…Z?
To most, the simplified letters of X, Y and Z will mean nearly nothing apart from the last three letters of the modern alphabet. To some they may believe it to be referring to coordinates or axis on some sort of map. Yet to marketeers, these letters are crucial, as they define a particular group of consumers; a generation of consumers in fact.
MY SUPER POWER IS…I TEACH TODDLERS TO SWIM
Teaching children to swim, like most things, is not always easy the older they get. Teaching them from just after they are able to walk comfortably though is the best time to get them in to this fun activity, and supply them with a practical skill for life.
MY SUPER POWER IS… I TEACH BABIES TO SLEEP
Well, this is the #familysuperpower of a baby photographer that puts newborns into a deep sleep then takes their pictures in Yarhampton, Worcestershire.
MY SUPER POWER IS… I TEACH BABIES TO DANCE
The second stop on Npower’s campaign to discover Britain’s #familysuperpowers has brought Pete and Emily to Harrow, and a baby sling dance class. The class is designed to develop the babies movement by dancing in sync with their parents.
MY SUPER POWER IS… I TEACH BABIES TO SIGN
As part of the second phase of Npower’s ‘Super Powers’ campaign and following on from the advert we filmed for them last month, Pete and Emily Will travel the UK to discover what ‘Super Powers’ other individuals and families have.
OOH DANONE
The brief from Danone was a tongue-in-cheek, elegant, flirtatious and visually rich piece, all whilst showcasing their yoghurt, the real star of the advertorial. To make sure this was all captured we used a stunning female actress, three male hunks and a bit of CGI.
IS CROWD SOURCING THE FUTURE TO CREATIVE ADS?
Many times than not, consumers who have a creative idea and a decent camera are able to beat many high-budget ads generated by big-name agencies. As a result, big brands such as Doritos moved to create a platform, 'Legion of the Bold,' to interact with the crowd on a more permanent basis.
MORE SUPER POWERS FROM NPOWER
Having been commissioned on the Super Powers campaign last year for Npower, Soho Pixels began the second phase, #familysuperpowers, with another fun commercial, teaming up again with Peter Andre.
