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WHEN THE COMPETITION ADVERTISES IN YOUR SPACE

In a galaxy far, far away…not really, more like Kings Cross. 

Now, there are liberties, then there are just straight violations. This has got to be skating the line between the two, akin to the rebel forces fighting the empire; okay major exaggeration. But on travelling to work today, I did see a Santander docking station playing home to two of their competitors in the war of London’s cycle hire schemes.

Both Lime-E and Mobike had one of their cycles parked up in the Santander spaces. These two brands of cycle hire are dockless and users are required to drop them off to anywhere that is ‘safe’ and not a disruption to the public. I guess the two users thought this was an appropriate place. 

As I took the snap another user was approaching to pick up the Lime-E cycle. My thoughts immediately went to picturing Adidas merchandise in and amongst the display on a mannequin in Nike’s flagship Oxford Circus store. In urban terms, that would be a violation. 🤦‍♂️😄

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