Audience engagement by way of answering a users comment on social media is always a good way to increase visibility in your OOH and print media ads. It makes the brand seem really on the pulse and aware of consumers opinion of them.
After their recent saga of no chicken in restaurants earlier this year, KFC have very much responded in a variety of OOH campaigns addressing customers directly with issues they have with their brand. Would this work for every brand though? Could your brand benefit with this reactive content? Knowing your target audience is the first thing to consider when pulling this off. Is your target audience the type to react well to this?
At soho Pixels we know just how to decide the best engagement for your target audience and come up with tailor made campaigns that engage visually and mentally…and occasionally in real time too.
