Continuing on with the campaign being created between Soho Pixels and Meta, we met up with a young up-and-coming music producer from North West London. Such a cool kid with an interesting story and outlook on life as he navigates Uni, his ends and creating the canvas for some of your favourite musicians to write to.
Knowing your market is always key to a business. In the case of this sandwich shop, food and sex may well be on the mind of their customers, so why not combine the two to come up with this memorable name. The branding may face a few copyright issues but great idea nonetheless.
Depending on the nature of your business, your name can be the first point of advertising. When our creatives get to planning a production we always look at the option of basing any content around the name of our client’s business to coincide with the reason they chose that name. This can be a compelling strategic story, which at times can play in to a great connection between their brand and their audience, which can be represented beautifully with visual content, and therefore a long lasting marketing strategy.
It was an absolute pleasure working with Tommy Mallet and Fredi Hilton on the Rays Of Sunshine Charity & Tommy Mallet Footwear Collaboration to produce this promo content.
Check out a snippet of it here: https://www.instagram.com/p/BwtlimoHPcX/?utm_source=ig_web_button_native_share
For similar or any other visual content surrounding your brand, advertising and marketing needs, please get in contact with us.
Listen, it never hurts to check in with your inner-creativity just to make sure you’re still on track with your goals every now and then. Just make sure it’s an ‘inner’ conversation and you’re not muttering it out loud on public transport on the way in to the office like me today. 🤦♂️ Lol.
Oh, and make sure you leave a voice note for every idea you come up with, no matter how small! #SPContentRULE4
Whats with the law makers and Article 13? If you’ve been hiding under a rock, the long and short of it is that the European Union has written up a directive on copyright in the digital single market that is designed to limit how copyrighted content is shared on online platforms.
Arguably the most interesting part is Article 13, which requires online platforms to either filter or completely remove material from their sites, otherwise they will be held liable. Er…one little problem though, they haven’t quite sorted out how these platforms are expected to identify and remove this content.
So which platforms will this affect? Well the wording near the end of Article13 gives an insight in to which platforms will need to create or employ special filters to remedy copyright infringement:
1. The platform has been available for fewer than three years
2. The platform has an annual turnover below €10 million
3. The platform had fewer than five million unique monthly visitors
Well, that’s a hell of a lot of platforms then! But will the fun loving meme be affected as a result? This isn’t certain, as memes are for the most part based around copyrighted images. Up and coming independent content makers will surely suffer from this though as they build their platforms.
Will it be such a big deal though if memes are affected? Hell yeah, they’re just too funny in modern day society where bitesize content rules! So leave them the **** alone!
Arguably one is no more important than the other. But for you, one is certainly more fun to be a part of, no?
Those that work on the implementation of any great idea surely must win the argument that they are the real brains in an agency, as they’re the ones who brought the idea to life so to speak.
Then there are those who sit in a mythical chair all day throwing a ping pong against the wall with the hardest Spotify hip hop playlist pumping out the office speakers, waiting for that, “oh shit, I’ve got it!” moment. They will agree that their task is the true gem.
What if you’re tasked to do both though? Hmmm.
Today is the day set aside to salute women. Every other day we hail you too. Shine Queens!
