WELCOME 2025

January 6, 2025 Team Soho Advertising, Content Marketing, Creative, Design, New Trends, Online, Technology  

Welcome to 2025, where London continues to be a hub of creativity and innovation! As a leading creative agency, Soho Pixels is at the forefront of media evolution. Below, we explore five key trends transforming content creation, photography, branding, and digital marketing this year, with our expert insights on how businesses can leverage these trends to stay ahead.

1. AI-Driven Creativity: Merging Technology with Art

AI tools like generative design and automated editing are revolutionising the creative process. From personalised video content to AI-enhanced photography, brands are using artificial intelligence to produce stunning visuals at scale.

Our Take: While AI enhances efficiency, creativity remains distinctly human. At Soho Pixels, we use AI to complement—not replace—our creative instincts, ensuring every project retains its unique touch.

2. The Rise of Short-Form Video

With platforms like TikTok, YouTube Shorts, and Instagram Reels dominating the digital space, short-form video continues to drive engagement. These bite-sized clips allow brands to connect with audiences in creative, memorable ways.

Our Take: Short-form storytelling is an art. We specialise in crafting videos that capture attention within the first few seconds, balancing entertainment with a strong brand message.

3. Authenticity as the New Luxury

Consumers crave real, unpolished content. Authentic storytelling—using relatable imagery, diverse voices, and candid moments—builds trust and resonates with audiences in a way glossy campaigns often cannot.

Our Take: At Soho Pixels, we embrace authenticity by collaborating with brands to tell genuine stories that reflect their core values. Whether through lifestyle photography or documentary-style videos, we capture the real moments that matter.

4. Sustainability in Visual Branding

As environmental consciousness grows, brands are rethinking how they present themselves visually. From green-focused campaigns to eco-friendly production practices, sustainability is shaping creative decisions.

Our Take: We’re proud to incorporate sustainable practices into our projects, such as using energy-efficient equipment and partnering with eco-conscious vendors. Let’s create beautiful visuals while being kind to the planet.

5. The Power of Immersive Experiences

AR (Augmented Reality) and VR (Virtual Reality) are no longer the future—they’re the now. Brands are leveraging these technologies to create interactive, immersive experiences that captivate audiences and redefine engagement.

Our Take: Soho Pixels is exploring ways to incorporate AR and VR into visual storytelling, from interactive product launches to virtual event coverage. These tools allow us to push creative boundaries and connect with audiences in extraordinary ways.

Staying Ahead in 2025

The media landscape is evolving rapidly, and London is at the heart of these creative shifts. At Soho Pixels, we’re excited to help our clients navigate these trends, ensuring their brands remain fresh, relevant, and impactful.

Want to learn how we can help you stay ahead? Contact us today to explore creative solutions tailored to your brand. Let’s shape the future together!

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Supporting Local Talent: Soho Pixels’ Partnership with Lottie Jade on Her Latest Visual Promo

July 11, 2024 Team Soho Content Marketing, Influencer, Music, new, Social, Urban, Video  

At Soho Pixels, we believe in the power of community and are proud to support local talent. That’s why we teamed up with the incredibly talented Lottie Jade on her latest visual promo for her upcoming EP Almost Grown. This collaboration highlights our ongoing commitment to helping local artists bring their creative visions to life, while showcasing the unique and inspiring talent within our community.

Through this partnership, we had the opportunity to work closely with Lottie Jade, offering our expertise in video production, design, and ideation to craft a visual promo that truly embodies her artistry and the message behind her music. From innovative filming techniques to dynamic editing, we ensured that Lottie’s story was told in the most impactful way.

This collaboration is just one example of how Soho Pixels is dedicated to empowering local artists and contributing to the cultural fabric of our community. We are excited to continue supporting emerging talent and building partnerships that foster creativity and growth.

Stay tuned for Lottie Jade’s Almost Grown EP, and be sure to check out the promo video, brought to you by Soho Pixels, on Lottie’s social channels!

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Meta – Beats

January 14, 2022 Team Soho Advertising, Facebook, Meta, Music, Social, Video  

Continuing on with the campaign being created between Soho Pixels and Meta, we met up with a young up-and-coming music producer from North West London. Such a cool kid with an interesting story and outlook on life as he navigates Uni, his ends and creating the canvas for some of your favourite musicians to write to.

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FOOD AND PORN, NOT A BAD IDEA

May 7, 2019 Team Soho Advertising  

Knowing your market is always key to a business. In the case of this sandwich shop, food and sex may well be on the mind of their customers, so why not combine the two to come up with this memorable name. The branding may face a few copyright issues but great idea nonetheless.

Depending on the nature of your business, your name can be the first point of advertising. When our creatives get to planning a production we always look at the option of basing any content around the name of our client’s business to coincide with the reason they chose that name. This can be a compelling strategic story, which at times can play in to a great connection between their brand and their audience, which can be represented beautifully with visual content, and therefore a long lasting marketing strategy. 

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RAYS OF SUNSHINE CHARITY x TOMMY MALLET FOOTWEAR

May 1, 2019 Team Soho Advertising, Creative, Video  

It was an absolute pleasure working with Tommy Mallet and Fredi Hilton on the Rays Of Sunshine Charity & Tommy Mallet Footwear Collaboration to produce this promo content. 

Check out a snippet of it here: https://www.instagram.com/p/BwtlimoHPcX/?utm_source=ig_web_button_native_share

For similar or any other visual content surrounding your brand, advertising and marketing needs, please get in contact with us.

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#SPContentRULE4

April 23, 2019 Team Soho Advertising  

Listen, it never hurts to check in with your inner-creativity just to make sure you’re still on track with your goals every now and then. Just make sure it’s an ‘inner’ conversation and you’re not muttering it out loud on public transport on the way in to the office like me today. 🤦‍♂️ Lol.

Oh, and make sure you leave a voice note for every idea you come up with, no matter how small! #SPContentRULE4

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IS LOSING MEME’S TO ARTICLE 13 REALLY THAT BIG A DEAL?

April 5, 2019 Team Soho Advertising  

Whats with the law makers and Article 13? If you’ve been hiding under a rock, the long and short of it is that the European Union has written up a directive on copyright in the digital single market that is designed to limit how copyrighted content is shared on online platforms.

Arguably the most interesting part is Article 13, which requires online platforms to either filter or completely remove material from their sites, otherwise they will be held liable. Er…one little problem though, they haven’t quite sorted out how these platforms are expected to identify and remove this content.

So which platforms will this affect? Well the wording near the end of Article13 gives an insight in to which platforms will need to create or employ special filters to remedy copyright infringement:

1. The platform has been available for fewer than three years

2. The platform has an annual turnover below €10 million

3. The platform had fewer than five million unique monthly visitors

Well, that’s a hell of a lot of platforms then! But will the fun loving meme be affected as a result? This isn’t certain, as memes are for the most part based around copyrighted images. Up and coming independent content makers will surely suffer from this though as they build their platforms.

Will it be such a big deal though if memes are affected? Hell yeah, they’re just too funny in modern day society where bitesize content rules! So leave them the **** alone!

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WHICH DO YOU PREFER?

March 19, 2019 Team Soho Advertising  

Arguably one is no more important than the other. But for you, one is certainly more fun to be a part of, no?

Those that work on the implementation of any great idea surely must win the argument that they are the real brains in an agency, as they’re the ones who brought the idea to life so to speak.

Then there are those who sit in a mythical chair all day throwing a ping pong against the wall with the hardest Spotify hip hop playlist pumping out the office speakers, waiting for that, “oh shit, I’ve got it!” moment. They will agree that their task is the true gem.

What if you’re tasked to do both though? Hmmm.

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