10 Tips for Brands to Maximise the Impact of Visual Content

August 9, 2024 Team Soho Advertising, Content Marketing, Creative, Video  

In today’s digital landscape, visual content is a powerful tool for brands looking to capture attention and engage their audience. At Soho Pixels, we understand the importance of creating stunning, effective visuals that leave a lasting impression. Here are 10 actionable tips for brands to maximise the impact of their visual content:

    1.    Know Your Audience: Tailor your visuals to resonate with your target audience’s preferences and values, ensuring they connect on a deeper level.

    2.    Consistency is Key: Use consistent colours, fonts, and imagery that align with your brand identity to build recognition and trust.

    3.    Quality Over Quantity: Focus on creating high-quality content rather than overwhelming your audience with constant posts. A few well-crafted visuals can have a bigger impact than many mediocre ones.

    4.    Optimise for Mobile: With more users consuming content on mobile devices, make sure your visuals are mobile-friendly and easy to view across all platforms.

    5.    Use Authentic Imagery: Consumers connect with authentic, real images more than stock photos. Showcase your brand’s true essence through genuine visuals.

    6.    Leverage Video Content: Video is one of the most engaging forms of content. Use short-form videos, reels, and stories to capture attention and communicate your message quickly.

    7.    Incorporate User-Generated Content: Showcasing content from your customers or followers builds social proof and helps humanise your brand.

    8.    Focus on Storytelling: Every visual should tell a story. Whether through photography, video, or graphics, your content should evoke emotions and communicate a message.

    9.    Use Data to Guide Your Visuals: Analyse the performance of past content to see what resonates with your audience and use those insights to shape future visuals.

    10.    Experiment with New Formats: Keep your content fresh by exploring new visual formats such as AR/VR experiences, interactive infographics, or immersive 3D visuals.

By following these tips, your brand can create compelling visual content that not only captures attention but also drives engagement and builds a strong connection with your audience. At Soho Pixels, we specialise in crafting high-impact visuals that align with your brand’s goals. Contact us today to learn how we can elevate your visual content strategy!

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Supporting Local Talent: Soho Pixels’ Partnership with Lottie Jade on Her Latest Visual Promo

July 11, 2024 Team Soho Content Marketing, Influencer, Music, new, Social, Urban, Video  

At Soho Pixels, we believe in the power of community and are proud to support local talent. That’s why we teamed up with the incredibly talented Lottie Jade on her latest visual promo for her upcoming EP Almost Grown. This collaboration highlights our ongoing commitment to helping local artists bring their creative visions to life, while showcasing the unique and inspiring talent within our community.

Through this partnership, we had the opportunity to work closely with Lottie Jade, offering our expertise in video production, design, and ideation to craft a visual promo that truly embodies her artistry and the message behind her music. From innovative filming techniques to dynamic editing, we ensured that Lottie’s story was told in the most impactful way.

This collaboration is just one example of how Soho Pixels is dedicated to empowering local artists and contributing to the cultural fabric of our community. We are excited to continue supporting emerging talent and building partnerships that foster creativity and growth.

Stay tuned for Lottie Jade’s Almost Grown EP, and be sure to check out the promo video, brought to you by Soho Pixels, on Lottie’s social channels!

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Meta – Beats

January 14, 2022 Team Soho Advertising, Facebook, Meta, Music, Social, Video  

Continuing on with the campaign being created between Soho Pixels and Meta, we met up with a young up-and-coming music producer from North West London. Such a cool kid with an interesting story and outlook on life as he navigates Uni, his ends and creating the canvas for some of your favourite musicians to write to.

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SPELL BEAUTY

May 3, 2021 Team Soho Advertising, Creative, new, Video  

We were very happy to take on another challenge for Spell Beauty to creatively bring their ideas to life. 

This time we were tasked with creating three upbeat, engaging videos for their social campaign to showcase the Wow Oils as part of a hot oil treatment as well as them being applied to two hairstyles in a fun and engaging way.

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THE LADS ARE BACK…WHASSUP!

May 13, 2020 Team Soho Advertising, Creative  

As the weeks morph in to each other, we have increasingly seen the same creative used by brands and companies. It is either a Zoom/Microsoft Teams conversation or the everyday person talking in to their camera, showing the world what they’ve been doing during the lockdown in their house.

With that said, it is refreshing to see the classic Budweiser advert remixed for this pandemic period to break the norm. It seems like it’s not only music that can remix a classic from back in the day to fit a current zeitgeist, ads can too. 

So what classic ad would you like to see reworked? For me, they have to remix the Milk Tray ads. Classic.

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WHAT DO YOU MISS THE MOST FROM YOUR DAILY LIFE?

April 30, 2020 Team Soho Advertising, Creative  

It has been about 6 weeks of an enforced lockdown here in the UK and we’re really missing life in two thousand and twenty BC. That is 2020 Before Covid.

Quarantine has our team thinking. In between creative writing and planning, conceptual ad ideas, breakdance battles (via Zoom), learning Groot, online origami lessons and P.E with Joe Wicks as a team (most mornings), what do we miss the most about our former life?

The tube for a start. We found the majority of us are at our most creative whilst observing other commuters and listening to either Stock, Aitken and Waterman classics or 90’s Hip Hop whilst reading the many TCP’s (Tube Car Panels) and mentally critiquing the creative. What else do we miss? Buying a designer coffee first thing in the morning then feeling guilty for never having change for the homeless guy situated near our office; though we’ve all observed he has the latest smart phone, so rack our brains as to where he charges it. 

A few commented on missing the pigeons that religiously congregate between 1 and 2pm for the buffet of left over Tesco Meal Deal sandwiches. In short, it’s the little things we miss and look forward to doing again. 

What about you, what are you really starting to miss now?

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