Discover the trusted software, hardware, and platforms we use at Soho Pixels to create standout video and digital campaigns. A transparent look at our creative stack.
The Soho Pixels Toolkit: Our Curated List for Creative Production
Great creative work doesn’t happen by accident, it’s powered by the right tools and the expertise to wield them. At Soho Pixels, our philosophy is to use the best-in-class technology that enhances, never dictates, our storytelling.
Here’s a transparent, curated list of the software, hardware, and platforms we rely on daily to deliver standout work for our clients. We’ve included why each tool matters and a glimpse into how we use it within our unique process.
Video Editing & Motion Design
This is where our narratives are sculpted. Our toolset is chosen for power, flexibility, and seamless integration.
- Adobe Premiere Pro: Our central, non-negotiable hub for all video editing. Its deep integration with the rest of the Creative Cloud makes it indispensable for a smooth workflow from graphics to colour.
- How we use it: All assembly, fine-cutting, and initial audio mixing happens here. We create shared project libraries for collaborative editing on complex campaigns.
- DaVinci Resolve: Our go-to for Hollywood-grade colour grading and finishing. Its colour science is unmatched, and the free version is incredibly powerful.
- How we use it: Every major project gets a dedicated colour grade in Resolve to ensure cinematic consistency and emotional tone. We also use its Fairlight audio suite for final sound mixing.
- Adobe After Effects: The engine for all motion graphics, dynamic text animation, and complex visual effects.
- How we use it: From elegant logo animations to full-screen data visualisations and bespoke UI simulations for app ads, After Effects brings our creative concepts to life.
- Figma: An unexpected but vital player in our pre-production. We use it for interactive storyboarding, designing on-screen graphics, and creating precise composition frames for social video formats.
Collaboration & Project Management
Seamless teamwork and clear client communication are as critical as creative skill.
- Frame io: A game-changer for video review and approval. It revolutionises feedback by allowing timestamped, threaded comments directly on the video timeline.
- How we use it: We share secure review links with clients. Feedback is precise (“at 0:12, can we adjust the text colour?”), eliminating endless email chains and confusion.
- Notion: Our internal wiki and project command centre. We build custom dashboards for each client project to track timelines, assets, creative briefs, and meeting notes in one living document.
- Slack: Our virtual studio hallway. Dedicated channels for each project keep communication focused, and integrated workflows (like posting rough cuts automatically) keep everyone in sync.
Analytics & Performance Platforms
Our work isn’t done at delivery. We measure, learn, and optimise.
- Google Analytics 4 & Looker Studio: The foundation of our performance insight. We track video engagement metrics (play rate, completion rate) alongside website conversions to tell the full story of a campaign’s impact.
- Platform Native Insights (Meta Business Suite, etc.): There is no substitute for diving deep into the data provided by the social platforms themselves. We analyse reach, saves, shares, and audience demographics to understand how content is being consumed and valued.
- Moz / Ahrefs: For our content strategy and SEO-focused projects, these tools help us understand search trends, keyword opportunities, and competitive landscapes, ensuring our creative work is discovered.
Why We Share Our Stack
Transparency builds trust. By sharing our toolkit, we hope to demystify our process for clients and offer valuable insights for fellow creatives. We’re always evaluating new tools, but this core stack represents the reliable, professional-grade foundation that allows our team to focus on what matters most: crafting compelling stories that connect and perform.
Curious how we could apply this expertise and technology to your brand’s story?
Get in touch with our creative team.
