Arguably one is no more important than the other. But for you, one is certainly more fun to be a part of, no?
Those that work on the implementation of any great idea surely must win the argument that they are the real brains in an agency, as they’re the ones who brought the idea to life so to speak.
Then there are those who sit in a mythical chair all day throwing a ping pong against the wall with the hardest Spotify hip hop playlist pumping out the office speakers, waiting for that, “oh shit, I’ve got it!” moment. They will agree that their task is the true gem.
What if you’re tasked to do both though? Hmmm.
